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- I just imported 76 Google Reader feeds using the new Pulse Importer! - Hoping 1st time's a charm for a replacement. pulse.me/s/jWlz7 1 day ago
- Big plans for the weekend: tidy up the house, cook a week's worth of food, start Cooked by @michaelpollan, & a few hrs of dissertation edits 1 day ago
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- My local farmer's market advertises on Facebook. I don't know what to think about that. 2 days ago
Monthly Archives: January 2012
How To Advertise Off-Facebook Content & Still Benefit From Social Impressions
As I mentioned in a previous post, a popular Facebook ad inspired me to create an entire series of Facebook ads. This series focused on traditional student recruitment. There are two techniques in use with this ad series: Multiple versions … Continue reading
How Facebook Ads Stack Up Against Traditional Online Display Ads
It’s the midpoint of the fiscal year, and I’m evaluating my departmental expenses in anticipation of requesting next year’s budget. I made a big change in our budget this year – I shifted dollars from local newspaper advertising to online … Continue reading
Can Game Dynamics Improve Attendance, Grades, and Engagement In A Large Lecture Course?
Update: this proposal was not funded through the Digital Media & Learning Competition. We’re still seeking funding. Please visit Rey Junco’s blog for more details. As my friend/colleague/mentor Rey Junco blogged yesterday, we’ve submitted a research proposal to the Digital … Continue reading
How To Turn Engagement into Promotion with Facebook Sponsored Stories
Note: not all of these ads meet Facebook’s definition of sponsored stories, but they function in much the same way – pushing your page content to users who aren’t visiting your page. At any given time, I’m running multiple Facebook … Continue reading
Why Facebook Ads Work for Higher Education
I received a sale pitch from a member of the Facebook Marketing Solutions team that included a link to Facebook Marketing Success Stories. I was curious to see what others have deemed a “success” in terms of their Facebook advertising. … Continue reading
