Depending on your level of expertise, some resources will be more useful than others. Forgive me if it’s a little social media centric.
Pew Internet Research Reports (updated as new reports are published)
How to build a free social media monitoring dashboard (May 11, 2011)
Marketing on Facebook (Best Practice Guide) (April 28, 2011)
5 Things You Shouldn’t Be Doing in Social Media - policy-wise (May 2, 2011)
Thinking Like A Media Organization (Feb 6, 2011)
Teaching Twitter to Higher Education Colleagues – catch part 2 and 3 at the bottom of the post (Jan 15, 2010)
Facebook Ads in Higher Education - Higher Ed Live episode (May 16, 2011)
Growing Reach with Facebook Ads (May 10, 2011)
Top 100 Social Media Colleges – borrow their good ideas! (list is updated monthly)
Follow my Higher Ed Marketing & Communication Professionals list on Twitter for great resources everyday.
What other great resources should I add? I’m looking for single articles or books/publications, not entire sites dedicated to the topic. I want this to be easy for novice professionals to navigate. Let me know in the comments.