Depending on your level of expertise, some resources will be more useful than others. Forgive me if it’s a little social media centric.
Pew Internet Research Reports (updated as new reports are published)
How to build a free social media monitoring dashboard (May 11, 2011)
Marketing on Facebook (Best Practice Guide) (April 28, 2011)
Student Affairs Technology Update: An Introduction to Foursquare (March 2011)
5 Things You Shouldn’t Be Doing in Social Media - policy-wise (May 2, 2011)
Thinking Like A Media Organization (Feb 6, 2011)
Teaching Twitter to Higher Education Colleagues – catch part 2 and 3 at the bottom of the post (Jan 15, 2010)
Facebook Ads in Higher Education - Higher Ed Live episode (May 16, 2011)
Growing Reach with Facebook Ads (May 10, 2011)
Top 100 Social Media Colleges – borrow their good ideas! (list is updated monthly)
Follow my Higher Ed Marketing & Communication Professionals list on Twitter for great resources everyday.
What other great resources should I add? I’m looking for single articles or books/publications, not entire sites dedicated to the topic. I want this to be easy for novice professionals to navigate. Let me know in the comments.
Good list. Here are some thoughts – Top 100 Social Media Colleges to find where you rank http://www.studentadvisor.com/top-100-social-media-colleges
Here is a shameless plug of a blog recapping a Twitter presentation I did. It has a lot of twitter resources in the slideshare preso which are clickable. http://talk.emgonline.com/Blog/Pages/Notebook/Brand-Manager-s-Notebook/April-2011/Twitter-n–Twitter-Out
Great resources! Thanks Liz. I’ve been thinking about ways to make our office FB page more interactive.
Hey Liz, thanks for these resources! Do you know the date of the Social Media Colleges list? I can’t seem to find it on Student Advisors. (Might also be helpful for yourself and in general to date the above resources? Just a thought
)
Kate
Hi Kate,
Thanks for your thoughtful comment. The Social Media Colleges list is actually updated monthly, so it’s generally up to date. I’ll add a note about that to the post.
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