Tag Archives: facebook

Facebook Ads Update

Posted on May 8, 2012 by

I logged in to update my Facebook ads today and noticed that the interface had changed again. The “Create an Ad” interface is now dynamic—populated based on what you’re trying to advertise (URL, page, group, app or event). After you … Continue reading →

Posted in Uncategorized | Tagged , , , | Leave a comment

How To Conduct A Social Media Training That Works

Posted on April 12, 2012 by

Even though Facebook, Twitter and other platforms aren’t exactly new, there is still a need for social media training in many organizations. According to the Pew Internet & American Life Project, 65% of online U.S. adults use social media. Although … Continue reading →

Posted in Uncategorized | Tagged , , , , , , | 9 Comments

Expertise Without Experience: Enough is Enough

Posted on February 13, 2012 by

This afternoon I was browsing the website of a higher education professional association. One of the upcoming events was a webinar on how to effectively manage your institution’s social media presence. I hadn’t heard of the presenter, so I did … Continue reading →

Posted in Uncategorized | Tagged , , , , | 11 Comments

What’s Working With Social Media In Higher Education?

Posted on February 9, 2012 by

One month from today, innovators, nerds and social media gurus ninjas people will engage in a core conversation about “Effective Social Media Presence in Higher Education.” The only problem is YOU might not be there. This lightly lubricated conversation (yes, … Continue reading →

Posted in Uncategorized | Tagged , , , , , , | 8 Comments

How To Advertise Off-Facebook Content & Still Benefit From Social Impressions

Posted on January 23, 2012 by

As I mentioned in a previous post, a popular Facebook ad inspired me to create an entire series of Facebook ads. This series focused on traditional student recruitment. There are two techniques in use with this ad series: Multiple versions … Continue reading →

Posted in Uncategorized | Tagged , | 2 Comments