Tag Archives: marketing

Marketing & Communication in Student Affairs: What We Didn’t Get To On Student Affairs Live

Last week I had the pleasure of participating in my first Google on-air hangout to join the Student Affairs Live conversation about marketing and communication in student affairs. I had a blast chatting with James McHaley and Kat Shanahan. Although … Continue reading

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If You Create Shareable Content, Facebook Will Prompt Users to Like Your Page

Tonight I shared a link to the book I’m currently reading (actually, listening to) on Facebook, and noticed something new—a message under my shared link encouraging me to like the Amazon Facebook Page. This is the first time I’ve noticed … Continue reading

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Facebook Graph Search for Business

The night I got Graph Search beta access, I wrote about opportunities it presented for college campuses. The next day, I received a phone call from the organizer of the Central Wisconsin Social Media Conference asking me to present my … Continue reading

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Facebook Custom Audiences: Opportunities for College Recruitment

The cost to recruit and enroll a new college student is significant. A recent Eduventures webinar pegged the mean cost to recruit an inquiry at $142, an applicant at $374, and an enrolled student at $2,464. The Augustana Story (a new marketing … Continue reading

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Facebook’s Best Kept Secret: Business Accounts

As November came to a close, I was getting ready to leave my job at UW-Waukesha and I realized something disturbing: I could not transfer our Facebook advertising account to another employee. Changing the administrative rights on pages and groups … Continue reading

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