Tag Archives: qr code

Expertise Without Experience: Enough is Enough

Posted on February 13, 2012 by

This afternoon I was browsing the website of a higher education professional association. One of the upcoming events was a webinar on how to effectively manage your institution’s social media presence. I hadn’t heard of the presenter, so I did … Continue reading →

Posted in Uncategorized | Tagged , , , , | 11 Comments

Why Your Marketing Staff Shouldn’t Live In Silos

Posted on February 7, 2012 by

I’m still paging through my SXSW World magazine, and it’s proving to be a treasure trove of bad marketing. After writing about the disastrous Miller Lite ad, I decided to scan every QR code in the magazine, just to see … Continue reading →

Posted in Uncategorized | Tagged , , | 4 Comments

Miller Lite Demonstrates How Not To Use QR Codes, Run Contests, Or… Effectively Market At All

Posted on February 7, 2012 by

I received my SXSW World magazine today. After turning a few pages, I saw a Miller Lite ad prominently featuring a QR code. I was pretty excited to scan the code. That excitement was quickly replaced by disappointment. Miller Lite’s … Continue reading →

Posted in Uncategorized | Tagged , , | 5 Comments