Tag Archives: sxsw

South by Southwest: Effective Social Media Presence In Higher Education

Posted on March 12, 2012 by

On Friday, Deb Maue and I led our core conversation at South by Southwest Interactive. I could tell you a lot about it, but Rob Evans did a phenomenal job with his storify. So here it is: [View the story … Continue reading →

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Why Aren’t We Adopting Next Generation Student Support Technologies?

Posted on March 8, 2012 by

Because they require us to change, and most of us aren’t ready or able to. At South by Southwest EDU, I had the chance to see Michael Staton, Brian Co, and representatives of the Bill & Melinda Gates Foundation speak … Continue reading →

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What’s Working With Social Media In Higher Education?

Posted on February 9, 2012 by

One month from today, innovators, nerds and social media gurus ninjas people will engage in a core conversation about “Effective Social Media Presence in Higher Education.” The only problem is YOU might not be there. This lightly lubricated conversation (yes, … Continue reading →

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Why Your Marketing Staff Shouldn’t Live In Silos

Posted on February 7, 2012 by

I’m still paging through my SXSW World magazine, and it’s proving to be a treasure trove of bad marketing. After writing about the disastrous Miller Lite ad, I decided to scan every QR code in the magazine, just to see … Continue reading →

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Miller Lite Demonstrates How Not To Use QR Codes, Run Contests, Or… Effectively Market At All

Posted on February 7, 2012 by

I received my SXSW World magazine today. After turning a few pages, I saw a Miller Lite ad prominently featuring a QR code. I was pretty excited to scan the code. That excitement was quickly replaced by disappointment. Miller Lite’s … Continue reading →

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